In recognition of Black History Month, Arby's has launched an inspiring ad campaign that highlights the contributions of African Americans to American culture and history. The campaign, titled "Our Stories, Our Strength," features a series of short films that showcase the achievements of notable Black figures, both past and present.
The ads are narrated by actor and activist Jesse Williams, who lends his voice to the powerful stories of Black resilience, creativity, and determination. Each film highlights a different aspect of the Black experience in America, from the struggles for civil rights to the triumphs of Black artists and athletes.
The campaign, which is part of Arby's ongoing commitment to diversity and inclusion, aims to inspire and uplift viewers by showcasing the many ways in which Black Americans have shaped the nation's history and culture. The ads will air on television and online throughout the month of February.
Arby's Black History Month Ad
Uplifting and inspiring campaign.
- Features short films.
- Narrated by Jesse Williams.
- Highlights Black achievements.
- Focuses on resilience and creativity.
- Aims to inspire and uplift viewers.
- Airs on TV and online.
- Part of Arby's diversity commitment.
- Showcases Black impact on culture.
Overall, Arby's Black History Month ad campaign is a powerful and moving tribute to the contributions of African Americans to American society.
Features short films.
At the heart of Arby's Black History Month ad campaign are a series of short films that tell powerful and inspiring stories of Black achievement. These films, which range in length from 30 seconds to two minutes, cover a wide range of topics, from the civil rights movement to the contributions of Black artists and athletes.
Each film is narrated by actor and activist Jesse Williams, who brings his signature passion and eloquence to the storytelling. Williams' narration helps to weave together the different stories and create a cohesive and impactful campaign.
The films are visually stunning, featuring beautiful cinematography and evocative imagery. They are also expertly edited, with a keen eye for detail and a strong sense of pacing. The result is a series of short films that are both informative and emotionally engaging.
The films have been praised by critics and viewers alike for their powerful storytelling and their ability to shed light on the often-overlooked contributions of Black Americans to American history and culture.
Overall, the short films that are featured in Arby's Black History Month ad campaign are a powerful and moving tribute to the resilience, creativity, and determination of African Americans.
Narrated by Jesse Williams.
Arby's made an inspired choice in selecting Jesse Williams to narrate their Black History Month ad campaign. Williams is a talented actor, activist, and humanitarian who is known for his powerful voice and his commitment to social justice.
Williams' narration brings a sense of authenticity and urgency to the campaign's message. He delivers the lines with passion and conviction, and his voice helps to elevate the stories of the everyday heroes who are featured in the films.
In addition to his acting and activism, Williams is also a gifted storyteller. He has a knack for connecting with audiences on a personal level and for making complex issues relatable. This skill is evident in his narration for Arby's Black History Month ad campaign, which is both informative and emotionally resonant.
Williams' involvement in the campaign has helped to raise its profile and to ensure that it reaches a wide audience. His participation is a testament to his commitment to using his platform to amplify the voices of marginalized communities.
Overall, Jesse Williams is the perfect narrator for Arby's Black History Month ad campaign. His powerful voice, his commitment to social justice, and his gift for storytelling make him an ideal choice to deliver the campaign's message of hope and inspiration.
Highlights Black achievements.
One of the key objectives of Arby's Black History Month ad campaign is to highlight the many achievements of Black Americans. The campaign does this by showcasing the stories of ordinary people who have made extraordinary contributions to their communities and to the nation as a whole.
- Overcoming adversity:
The campaign features stories of Black Americans who have overcome tremendous adversity to achieve their goals. These stories are a testament to the resilience and determination of the Black community.
- Making a difference:
The campaign also highlights the work of Black Americans who are making a positive difference in their communities. These stories are an inspiration to us all and show the power of one person to make a change.
- Celebrating Black culture:
The campaign also celebrates the rich culture of Black Americans. The films feature music, dance, art, and food, all of which are important parts of Black identity.
- Inspiring the next generation:
Ultimately, the goal of the campaign is to inspire the next generation of Black leaders. The stories of the people featured in the films show young people that anything is possible if they set their minds to it.
Overall, Arby's Black History Month ad campaign does an excellent job of highlighting the achievements of Black Americans. The campaign is informative, inspiring, and empowering.
Focuses on resilience and creativity.
One of the things that makes Arby's Black History Month ad campaign so powerful is its focus on resilience and creativity. The campaign tells the stories of Black Americans who have overcome tremendous challenges to achieve their goals. These stories are an inspiration to us all and show us the power of the human spirit.
- Overcoming adversity:
The campaign features stories of Black Americans who have faced discrimination, racism, and other forms of adversity. Despite these challenges, they have persevered and achieved great things. Their stories are a testament to the resilience of the Black community.
- Finding creative solutions:
The campaign also highlights the creativity of Black Americans. The people featured in the films have found innovative ways to solve problems and to make a difference in their communities. Their stories show us that creativity is a powerful tool that can be used to overcome any challenge.
- Inspiring others:
The resilience and creativity of the people featured in the campaign are an inspiration to us all. Their stories show us that anything is possible if we set our minds to it. They also inspire us to be more creative and resilient in our own lives.
- Building a better future:
Ultimately, the campaign's focus on resilience and creativity is about building a better future for all Americans. The stories of the people featured in the films show us that Black Americans are a vital part of our nation's fabric. They are creative, resilient, and determined to make a difference. By highlighting their stories, the campaign helps to create a more inclusive and just society.
Overall, Arby's Black History Month ad campaign does an excellent job of focusing on the resilience and creativity of Black Americans. The campaign is inspiring, empowering, and a reminder of the important contributions that Black Americans have made to our nation.
Aims to inspire and uplift viewers.
At its core, Arby's Black History Month ad campaign is about inspiring and uplifting viewers. The campaign tells stories of resilience, creativity, and triumph. These stories are meant to inspire viewers to overcome their own challenges and to achieve their dreams.
- Showing the power of the human spirit:
The campaign shows us the power of the human spirit. The people featured in the films have faced tremendous challenges, but they have never given up. Their stories show us that anything is possible if we set our minds to it.
- Celebrating Black culture:
The campaign also celebrates Black culture. The films feature music, dance, art, and food, all of which are important parts of Black identity. The campaign shows us the beauty and richness of Black culture and helps to break down stereotypes.
- Creating a sense of community:
The campaign also creates a sense of community among Black viewers. The films show Black people from all walks of life coming together to support each other and to celebrate their shared culture. This sense of community is powerful and uplifting.
- Inspiring viewers to make a difference:
Ultimately, the campaign aims to inspire viewers to make a difference in their own lives and in their communities. The stories of the people featured in the films show us that one person can make a big difference. The campaign encourages viewers to get involved in their communities and to work towards a better future for all.
Overall, Arby's Black History Month ad campaign is a powerful and uplifting tribute to the Black community. The campaign is sure to inspire and uplift viewers of all backgrounds.
Airs on TV and online.
Arby's Black History Month ad campaign is airing on television and online throughout the month of February. This ensures that the campaign reaches a wide audience and that people of all backgrounds have the opportunity to see the powerful stories that are being told.
The TV ads are airing on major networks and cable channels, including BET, CNN, ESPN, and MSNBC. The online ads are appearing on popular websites and social media platforms, such as YouTube, Facebook, and Twitter.
By airing the campaign on both TV and online, Arby's is able to reach a diverse audience and to ensure that the campaign's message of hope and inspiration is seen by as many people as possible.
The campaign has been met with praise from critics and viewers alike. Many people have commented on the power and beauty of the films and on the importance of telling these stories during Black History Month.
Overall, the decision to air the campaign on TV and online is a wise one. This ensures that the campaign reaches a wide audience and that the important stories that are being told are seen by as many people as possible.
Part of Arby's diversity commitment.
Arby's Black History Month ad campaign is part of the company's ongoing commitment to diversity and inclusion. Arby's believes that a diverse workforce is a strong workforce and that everyone deserves the opportunity to succeed.
- Creating an inclusive workplace:
Arby's is committed to creating an inclusive workplace where all employees feel valued and respected. The company has a number of programs and initiatives in place to promote diversity and inclusion, including employee resource groups, mentoring programs, and unconscious bias training.
- Supporting diverse suppliers:
Arby's also supports diverse suppliers. The company has a goal of spending 15% of its total procurement budget with diverse suppliers by 2025. This goal is part of Arby's commitment to creating a more inclusive and equitable supply chain.
- Giving back to the community:
Arby's also gives back to the community through its Arby's Foundation. The foundation supports a variety of programs and initiatives that focus on youth development, education, and hunger relief. Many of these programs are focused on helping underserved communities.
- The Black History Month ad campaign is just one example of Arby's commitment to diversity and inclusion.
The campaign is a powerful and moving tribute to the Black community and its contributions to American society. The campaign is also a reminder of the importance of diversity and inclusion in all aspects of life.
Overall, Arby's is a company that is committed to diversity and inclusion. The company's Black History Month ad campaign is a reflection of this commitment.
Showcases Black impact on culture.
One of the most important things that Arby's Black History Month ad campaign does is showcase the impact that Black Americans have had on American culture. The campaign tells the stories of Black artists, musicians, athletes, and activists who have made a significant contribution to our nation's cultural heritage.
The campaign also highlights the everyday contributions that Black Americans make to our culture. The films feature Black families, businesses, and communities. They show us the beauty and diversity of Black culture and the important role that Black Americans play in shaping our nation's identity.
By showcasing Black impact on culture, the campaign helps to break down stereotypes and to create a more inclusive and accurate understanding of American history and culture.
Here are some specific examples of how the campaign showcases Black impact on culture:
- The film "The Power of Music" tells the story of how music has been a force for change in the Black community.
The film features interviews with musicians such as Alicia Keys and John Legend, who talk about the importance of music in their lives and in the Black community.
- The film "The Art of Expression" highlights the work of Black artists who are using their art to tell stories and to create change.
The film features artists such as Kehinde Wiley and Kara Walker, who talk about their work and the importance of representation in the art world.
- The film "The Spirit of Community" celebrates the strength and resilience of Black communities.
The film features interviews with community leaders and activists who talk about the importance of community and the challenges that Black communities face.
Overall, Arby's Black History Month ad campaign does an excellent job of showcasing the impact that Black Americans have had on American culture. The campaign is informative, inspiring, and empowering.
FAQ
Here are some frequently asked questions about Arby's Black History Month ad campaign:
Question 1: Why did Arby's create this ad campaign?
Answer 1: Arby's created this ad campaign to celebrate Black History Month and to highlight the contributions of Black Americans to American culture and history.
Question 2: Who narrates the ads?
Answer 2: The ads are narrated by actor and activist Jesse Williams.
Question 3: What does the campaign focus on?
Answer 3: The campaign focuses on resilience, creativity, and the impact that Black Americans have had on American culture.
Question 4: Where can I see the ads?
Answer 4: The ads are airing on TV and online throughout the month of February.
Question 5: Is the campaign part of Arby's commitment to diversity and inclusion?
Answer 5: Yes, the campaign is part of Arby's ongoing commitment to diversity and inclusion.
Question 6: How can I learn more about the campaign?
Answer 6: You can learn more about the campaign by visiting Arby's website or by following Arby's on social media.
Question 7: How can I get involved in supporting Black History Month?
Answer 7: There are many ways to get involved in supporting Black History Month. Some ideas include attending Black History Month events, learning about Black history and culture, and supporting Black-owned businesses.
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Arby's Black History Month ad campaign is a powerful and moving tribute to the Black community. The campaign is also a reminder of the importance of diversity and inclusion in all aspects of life.
In addition to watching the ad campaign, there are many other ways to celebrate Black History Month. Here are a few tips:
Tips
In addition to watching Arby's Black History Month ad campaign, here are four practical tips for celebrating Black History Month:
Tip 1: Attend Black History Month events.
Many communities host Black History Month events, such as lectures, concerts, and art exhibits. These events are a great way to learn about Black history and culture and to show your support for the Black community.
Tip 2: Learn about Black history and culture.
There are many resources available to help you learn about Black history and culture. You can read books, watch documentaries, and visit museums. You can also find a wealth of information online.
Tip 3: Support Black-owned businesses.
One of the best ways to support Black History Month is to support Black-owned businesses. This can include shopping at Black-owned stores, eating at Black-owned restaurants, and using the services of Black-owned businesses.
Tip 4: Get involved in your community.
There are many ways to get involved in your community and to support Black History Month. You can volunteer your time at a local Black-led organization, donate to a Black-led charity, or simply speak out against racism and discrimination.
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By following these tips, you can help to celebrate Black History Month and to show your support for the Black community.
Black History Month is a time to reflect on the past, celebrate the present, and look towards the future. It is a time to remember the struggles and triumphs of Black Americans and to recommit ourselves to the fight for racial justice.
Conclusion
Black History Month is a time to celebrate the rich history and culture of Black Americans. It is also a time to reflect on the challenges that Black Americans have faced and to recommit ourselves to the fight for racial justice.
Arby's Black History Month ad campaign is a powerful and moving tribute to the Black community. The campaign highlights the resilience, creativity, and impact of Black Americans on American culture and history.
The campaign also serves as a reminder of the importance of diversity and inclusion in all aspects of life. Arby's is committed to creating an inclusive workplace and to supporting diversity and inclusion in its supply chain and in the communities it serves.
Closing Message
Black History Month is a time for all Americans to come together and celebrate the contributions of Black Americans to our nation. It is also a time to reflect on the work that still needs to be done to achieve racial justice. By learning about Black history and culture, supporting Black-owned businesses, and getting involved in our communities, we can all help to create a more just and equitable society for all.